I just posted this recently, might help explain things:
"I think it's fantastic as Hammerheads that we can question/push/challenge the bullets we buy and shoot. I find anything thought provoking, even in a what might be considered a perfect system, to be of benefit, possibly letting the flow of new thought fill some cracks in a system which weren't detected previously. (Contrast this to a certain knife brand I was a fan & follower of until I couldn't stand the absolute Nazi censorship to point out even a mere thought of a flaw to the product in a forum. Disgusting)
One of the biggest assets of Hammer Bullets is
@Farleg even though his humbleness won't let him fully accept this notion. There
might be other men that kill as many animals a year, month, day, hour than Fordy, but they certainly don't have the attention to detail to the terminal ballistics analysis Fordy has, or the desire to spread the gospel on the findings that Fordy has. The most wonderful aspect of Fordy's reports/desires to inform is that there is no product/product purchase confirmation bias. Hammer Bullets don't pay Fordy and I'm told that is by design as to eliminate said bias type.
Another man/terminal ballistics psychopath to listen to is
@kneedeep. I know him to keep to his motto "question everything and follow nothing" and yet another non-paid Hammerhead, which if allowed the same advantageous geographical and game opportunities as Fordy...let's just say it would be like Darth Vader and Luke Skywalker joining together to rule the terminal ballistics Galaxy, but in the light side of "The Force"...
Before things get too sappy in this, I think it's important to know that any person or company who can't be questioned or challenged about their products or beliefs and who fail to have a "ready defense" for such and welcome challenge...more likely than not are running on insecurities, smoke & mirrors, or fearful resistance to betterment biased by ego."